Social media and blogging

Posted on September 28, 2009

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I currently use to following social media:

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Facebook. Add me on facebook.
Twitter. Follow me on Twitter.
Myspace. Add me on Myspace.
Linked in. Add me on Linkedin.
Flick R. Add me on FlickR
Youtube. Watch my youtube account.
Videmo. Watch my vimeo account

What is blogging?

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blogging Social media and blogging

A blog is a website, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order. “Blog” can also be used as a verb, meaning to maintain or add content to a blog.

Many blogs provide commentary or news on a particular subject; others function as more personal online diaries. A typical blog combines text, images, and links to other blogs, Web pages, and other media related to its topic. The ability for readers to leave comments in an interactive format is an important part of many blogs. Most blogs are primarily textual, although some focus on art (artlog), photographs (photoblog), sketches (sketchblog), videos (vlog), music (MP3 blog), audio (podcasting), which are part of a wider network of social media. Micro-blogging is another type of blogging, one which consists of blogs with very short posts. As of December 2007, blog search engine Technorati was tracking more than 112 million blogs. With the advent of video blogging, the word blog has taken on an even looser meaning — that of any bit of media wherein the subject expresses his opinion or simply talks about something”. http://en.wikipedia.org/wiki/blog

Blogging which has at first been more personal means of expression on the internet have now become also a useful corporate tool for communicating with customers or employees to share knowledge and expertise. Business blogs are sweeping the business community. Blogs are an excellent method to share a company’s expertise, build web traffic, and interact and increase awareness with potential customers..

What does Blogging Provide to Small Business?

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  1. Blog software is easy to use. Simply write your thoughts, link to resources, and publish to your blog, all at the push of a few buttons. Blog software is easy to use once someone has designed your website.
  2. Blogging is a low-cost alternative to having regularly update a web presence.
  3. Updating the weblog is a much quicker process than contacting a web designer with changes or doing the coding and uploading yourself.
  4. Business blogs provide your small business with a chance to share your expertise and knowledge with a much larger and possibly global audience. Which is a powerful benefit for consultants and knowledge workers as well as typical business owners too.

What is social Media?

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social media points5 Social media and blogging

Social media are primarily Internet- and mobile-based tools for sharing and discussing information among human beings. The term most often refers to activities that integrate technology, telecommunications and social interaction, and the construction of words, pictures, videos and audio. This interaction, and the manner in which information is presented, depends on the varied perspectives and “building” of shared meaning among communities, as people share their stories and experiences. Businesses also refer to social media as user-generated content (UGC) or consumer-generated media (CGM).” http://en.wikipedia.org/wiki/Social_media

Social media has become a great way of staying in touch with contacts, and see what people are up and encouraging networking the benefits of social media include trying to create transparency in your business. By letting your clients and contacts know more about and making a bond of interest and sharing of experience, you give them more trust in your company and your services. Services such as Twitter, linked-in, Facebook and myspace can let you do this.

The benefits of using social media

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Why bother explore social media as a marketing channel for your website or business? What can social media do for you that networking and link exchanges cannot?

Here are some reasons why you should consider using social media:

  1. Natural. Not only do you get natural links without any discernible pattern, your website is exposed to large groups of people in a almost random fashion. This is different from paid advertising which has overtones of trying to sell you something, your vistors are likely to have a genuine interest in your website as they do not feel pressured into buying anything.
  2. A different type of traffic. Social communities can be a great source of web traffic on top of any traffic you are already receiving from search engines and direct hits from sales publications and advertising. While you can’t easily increase your search engine traffic, social media traffic can be very easily controlled through strategic marketing with a variety of traffic hitting your site depending upon your new marketing technique.
  3. It’s low-cost. Just a Internet connection and a little time, no subscription fees or expensive network breakfasts or boring sales people to talk to.
  4. It complements and it’s external from your site. Social media optimization and marketing is usually community-specific. No changes to keywords or meta data. It doesn’t interfere with any other methods of getting traffic to your website whichever they are. It can and will fit with an advertising campaign targeting other websites or traffic.
  5. Brand specific. With the means of profiles and easy to customize pages, profiles and user ids, you can have a consistent approach throughout your marketing, empowering your brand.

How I can help

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If your unsure on how to use social networks for your business or would like for me to design your own personal business blog I can help. I will help set up all the best practices and types of social media best suited to your business and advice you the best way you can market yourself using them. Get in contact if your interested.

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